It's every manufacturer's dream to get on the shelves of Wal-Mart and other mega-retailers. Too often, it turns into a nightmare.
The American Marketing Association Foundation (AMAF) announces The Distribution Trap: Keeping Your Innovations from Becoming Commodities (Praeger) as the recipient of the 2010 Berry-AMA Book Prize for the best book in marketing.
Andrew's new book is an extensive look at the airline industry. In Soft Landing, he takes an open, honest look at this incredible business. Listen to this fascinating interview on The Sound of Ideas.
The Berry-AMA Book Prize for the Best Book in Marketing recognizes books whose innovative ideas have had significant impact on marketing and related fields. Created by distinguished author and professor Leonard L. Berry and his wife Nancy F. Berry through generous contributions to the American Marketing Association Foundation (AMAF), the prize was awarded for the first time in Fall 2002.
Andrew R. Thomas Publishes New Book
Distribution Trap co-author has just published a new book on the airline industries that discusses, among other things, how the industry used technology to escape from the distribution trap.
Another great article from our friends Andrew Thomas and Timothy Wilkinson that looks at what is wrong with current thinking in the marketing and distribution world. This, and there book “The Distribution Trap,” are must reads if you own a small business and dream of big things.
The American marketing model is dysfunctional. Small and
medium-sized companies, as well as large multinational !rms, have been
lured into a misconceived form of producing and selling.
medium-sized companies, as well as large multinational !rms, have been
lured into a misconceived form of producing and selling.
A book co-authored by a University of Akron assistant marketing professor turns the tables on what professors and industry experts have said for years is the secret to product success.
BILLINGS - Despite a trend with consumers to shop at "big box" stores where you can buy in bulk, STIHL Incorporated is going strong-- number one in the world when it comes to selling chain saws-- by avoiding what Montana State University-Billings Interim Business School Dean, Dr. Timothy Wilkinson calls the "Distribution Trap".
BILLINGS - Despite a trend with consumers to shop at "big box" stores where you can buy in bulk, STIHL Incorporated is going strong-- number one in the world when it comes to selling chain saws-- by avoiding what Montana State University-Billings Interim Business School Dean, Dr. Timothy Wilkinson calls the "Distribution Trap".
With a quiet wit and plenty of stories and statistics, Fred Whyte, president of Stihl Inc., invited business students at Montana State University Billings Wednesday to ignore conventional business advice.
Business professor and author Andrew R. Thomas warns of the trappings landscapers face when being enticed by customers who give you too much of their business.
There is a right answer for how firms should distribute their innovative products and services
As the surging demand for locally-sourced and organic food demonstrates, many of us are willing to pay a bit more for items made or grown close to home when the choices are easy to find.
A book by an assistant professor of international business at the University of Akron has been selected as the recipient of the 2010 Berry-American Marketing Association Book Prize for the best book in marketing.
By catering to the whims of the mass market, manufacturers are allowing their retail customers to dilute the value of their products and services.
The American Marketing Association Foundation (AMAF) has selected “The Distribution Trap: Keeping Your Innovations from Becoming Commodities,” co-written by Montana State University Billings marketing professor Dr. Tim Wilkinson, as the recipient of the 2010 Berry-AMA Book Prize for the best book in marketing.
© 2010 ART & TJW
